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Arthritis Society Marketing Materials
New fund-raising materials strengthen image
As a non-profit society, the Arthritis Society relies heavily on fund-raising campaigns. Visibility as well as ease-of-use were priorities when Pavonis began the design work on their informational materials, but it was also important to the society that they maintain a consistent and professional image. Using the standard colours and logo, Pavonis merged the existing registry and donation pamphlets into an easy to read brochure that folded to a pre-addressed envelope (to facilitate easier donations and registry submissions). They also created bright kit-folders for easy door-to-door campaigning. To help increase visibility, they created posters, bookmarks, and a flexible ad template which facilitated consistent print advertising.
Client industry: Non-profit
Category of project: Marketing
Year: 2001-2002
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