Camp Bonaventure Sporting Lodge
Fishing for new customers
A world-class sporting lodge in northern Québec needed a high-end direct mail package that would grab the attention of American executives. To communicate the message that Camp Bonaventure is one of the finest sporting lodges in North America, the brochure focused on the lodge’s high standard of comfort and service. Dramatic photographs vividly portray the breathtaking natural surroundings and glowing testimonials from well-recognized magazines provide further credibility. This marketing package was successful in reflecting the quality of the lodge and has garnered a high response rate for Camp Bonaventure as only limited bookings are now available. This brochure was featured in Progress Magazine's Mediafile 2003 as one of “15 examples best proving that the logical way to increase sales or convey a powerful message is to consult professionals.”
Client industry: business
Category of project: marketing, brochure
Year: 2003
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