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The Good Design

So you’ve got a well-fitting suit, and shoes to match, and you’d never even think of trying to cut your own hair. Okay. You’re slick. But you still mail out flyers that you did in a word processor and ran off on the office photocopier? And your company’s still got the same look it had in the 80’s, when no one was stylish? And you expect people will actually call, so long as your promotional material is legible?

Back away from the photocopier. Throw out every business card or piece of stationery that makes it look like you’re a monster truck company instead of a law firm. And please, if you won’t even let your mother cut your hair, don’t let her do your design work.

Pavonis. Image really is everything.

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